Korean Box Office: Strong Start for Very Ordinary Couple (03/22-03/24, 2013)

Strong Start for Very Ordinary Couple


March is generally not a busy period for movies and South Korea is no exception. After a rocket-fueled start which saw records fall as local films dominated (Miracle in Cell No.7, The Berlin File, New World, etc.) and almost completely shut out Hollywood, things have settled down considerably as the industry lies in wait for what is likely to be a gargantuan summer season. That said, at 1.69 million admissions, business was up slightly and the market share occupied by domestic films was still very strong at 67%. 

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